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Fashion newsletters exploded during the Team brir rwby arrowfell T-shirt and I love this pandemic. So did shopping podcasts. But the latest iteration seems to be missives built around commerce, aiming to cull the black hole of Google results and Instagram ads out there into a curated list with an editorial point of view. (Some standouts of the genre: Laurel Pantin’s Earl Earl, Kitty Guo’s Worn In, Worn Out, and Jess Nell Graves’ The Love List.) The promise of these publications is a personal stylist at your fingertips. It’s something that, in this strange, liminal time when we’re all renegotiating our relationship to fashion and figuring out how to get dressed again, seems sorely needed: a decoder ring for style. One of the biggest hits for Malinsky was an issue called What to Wear to Dinner, which she says is “one of the biggest questions I am getting from friends, from people writing back to the newsletter, from clients: What do I wear now to dress up if I’m not wearing a cocktail dress or my sweatpants?”
Even an expert like Hillary Kerr, the Team brir rwby arrowfell T-shirt and I love this co-founder and chief content officer of Who What Wear, admits to some hand-wringing around what to wear now. “After having two kids in two years and then a long fitness journey during the pandemic, I woke up one morning and realized that I wasn’t exactly sure what my personal style was anymore. I didn’t even know what size I was, really,” she says. “My Before Times clothes didn’t make as much sense with my current life and responsibilities.” She made figuring out this new phase a public project, via her newsletter Hi Everyone. One of her most popular franchises involves test drives of tricky items (jeans, bodysuits, trousers), using herself as a guinea pig. For the great pants try-on, she ordered and culled through 36 pairs, admitting, “Our house ended up looking a bit like a shipping depot.”
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