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Magasin grew out of shopping prompts Reilly put up on Instagram, (e.g. “What are you looking for on eBay right now?”), and she sees it as a way to share the The flash worlds collide june 16 T-shirt and I love this cornucopia of fashion offerings right now. “During the pandemic, there wasn’t a ton of great fashion coming out; everyone was returning to vintage and archive,” she says. “But now that things have opened back up, there’s so much good stuff. It’s something that we want to be able to talk about and share and exchange excitement around. We can be supporting the actual products that are coming out of this artistic boom.” Crowdsourcing is an important part of the process: in the fall, she started a collaborative Google Sheet “and dumped a lot of information that I was given by readers in terms what they’re shopping for, what they’ve bought, what they’re predicting as fall trends.”

Magasin has grown to the The flash worlds collide june 16 T-shirt and I love this point where it’s become a full-time endeavor for Reilly, and she hired someone to help out with the enterprise a few months ago, in advance of the Black Friday/Cyber Monday rush. She also put on her first event: a closet sale that was entirely promoted through the newsletter and drew a crowd. A recent issue featured people like model Kelly Mittendorf and Peter Do co-founder Jessica Wu spilling the details of their shopping carts. (She looks for those who have “a discerning, chiseled eye.”) How does she decide who to spotlight? Reilly’s motto for Magasin could probably apply to all of these newsletters: “If I’m interested, my readers probably are.” Véronique Hyland is ELLE’s fashion features director and the author of the book Dress Code. Her work has previously appeared in the New York Times, the New Yorker, W, New York magazine, Harper’s Bazaar, and Condé Nast Traveler. After producing her beloved, ’90s-inspired namesake line for a decade, Jennifer Chun was getting a little burned out. The process had become “so routine that I wasn’t thinking outside the box anymore,” she recalls. “I would produce two seasons and then ship it. It was almost like I was becoming a little bit of a robot in the process.” Her husband and business partner was the one who suggested she rethink things, take a break, and “not do this until you want to again.”

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